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Warner Bros. stunned Hollywood when it pushed the release of “Jupiter Ascending” by seven months — a move that seemed abrupt, but had been debated by the studio for nearly six weeks as the Channing Tatum-Mila Kunis science-fiction epic’s box office prospects dimmed. Delaying a movie’s release is no easy decision, since it adds millions of dollars in interest and other completion costs to the budget and creates negative buzz that is hard to shake. But it can be even more costly and potentially deadly to roll out such a pricey pic, already laden with a production budget of $175 million, before it’s ready.
The decision to shift the film’s prime July 18 release date to February 2015 was prompted by weak response to a research screening in late April and the fact that the visual effects, on which the futuristic thriller heavily relies, were incomplete.
Without a new franchise or Batman, Superman or Harry Potter sequel in its arsenal this year, Warners has taken risks on several original properties.
GET LOOK OF FINAL TRAILER HERE :
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Warner Bros. stunned Hollywood when it pushed the release of “Jupiter Ascending” by seven months — a move that seemed abrupt, but had been debated by the studio for nearly six weeks as the Channing Tatum-Mila Kunis science-fiction epic’s box office prospects dimmed. Delaying a movie’s release is no easy decision, since it adds millions of dollars in interest and other completion costs to the budget and creates negative buzz that is hard to shake. But it can be even more costly and potentially deadly to roll out such a pricey pic, already laden with a production budget of $175 million, before it’s ready.
The decision to shift the film’s prime July 18 release date to February 2015 was prompted by weak response to a research screening in late April and the fact that the visual effects, on which the futuristic thriller heavily relies, were incomplete.
Without a new franchise or Batman, Superman or Harry Potter sequel in its arsenal this year, Warners has taken risks on several original properties.
GET LOOK OF FINAL TRAILER HERE :
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